Why Movie Franchises Fail – Chris Gore

Chris Gore, Founder/Owner of FilmThreat/Author/Filmmaker: I actually think that part of the reason that Peter Jackson’s original three Lord of the Rings trilogies turned out so well was because he made it in New Zealand far away from the distractions of…

Film Courage: Why do popular franchises fail?

Chris: I feel that popular franchises tend to fail because corporations are incapable of making them under the current factory filmmaking conditions. 1) Popular franchises are created generally by a singular person who was not paid by a company to think that up, that it was an idea that came not necessarily fully formed but percolated for years from that person’s experiences whether it’s a Gene Roddenberry with Star Trek, whether it’s a George Lucas with Star Wars, whether it’s a JRR Tolkien with The Lord of the Rings series. A franchise comes birthed from a person, not because a company hired them to think up a new franchise, it came out of someone because it was a creative thing that they needed to express and big companies which are required to fully fund a huge property or franchise. The conditions under which content is made at those corporations is not conducive to a singular creative voice, it’s art by committee. There are other concerns, budget is a concern. Is it going have a Happy Meal? I mean Tim Burton famously got in trouble after the sequel to his 1989 Batman film starring Michael Keaton. The second movie Batman Returns was much darker in tone and more to Tim Burton’s creative liking and it infuriated McDonald’s because here was a movie that was kind of frightening to young children. McDonald’s even issued an apology. There are videos on Youtube you can look up about this, McDonald’s actually issued an apology when they released a series of Penguin Catwoman and Batman toys because the movie didn’t really fit the young demographic that would have bought say a Happy Meal. So you’ve got your budget concerns. Are we going to be able to make toys? Are we going to be able to put the cast…(Watch the video interview on Youtube here).

BIO:

Chris Gore is a writer, comedian, author and television personality who has built a solid reputation as a hilariously outspoken voice in the entertainment world. As a teenager, Chris founded the brutally honest magazine Film Threat, which began as a fanzine while he was a college student in Detroit. As Film Threat evolved into a respected national magazine, he relocated to Los Angeles. The print magazine was retired in 1997 when it was re-launched as a web site. FilmThreat.com found a huge audience online and was named one of the top five movie web sites by the Wall Street Journal. Chris has appeared as a film expert on MSNBC, E!, CNN, Travel Channel, and Reelz Channel. Chis has also hosted shows on FX, Starz, IFC and G4TV’s Attack of the Show as the show’s film expert. His weekly movie review segment DVDuesday was among the most popular on G4. Chris is also an author, having written The 50 Greatest Movies Never Made and The Complete DVD Book. His book The Ultimate Film Festival Survival Guide is considered the bible of the industry and is required reading at film school.

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