Talent Without Marketing Won’t Get You Far – Gary W. Goldstein

Gary W. Goldstein, Writer/Producer/Author: People often turn away from what’s possible or from actual career choices because they don’t know How am I going to make that a reality?

Film Courage: Gary, why do you say talent comes second to marketing for anyone trying to make it in Hollywood

Gary: We can never underestimate talent. Craft is everything but it’s not everything meaning fundamentally Hollywood is not a meritocracy. It’s not always the best talent that rises to the top. It’s not the best projects to get financed, produced and bought. It’s often based on who has the best relationships. While it’s really important and I trust that most creatives who really want to make it in the business are steadfast, they’re committed, they’re studying, they’re writing multiple scripts, they’re always improving, it’s a process, it’s a learning. You’re always getting better at your craft and I don’t underestimate the value of that. So talent‘s important but talent that is not connected up with some form of effective marketing idea, an action plan, some kind of a road map to make sure that you and your body of work get noticed, it can’t live in isolation. Talent has to have a platform. It has to be announced to the world and marketed. I think that too many writers tend to ignore the business side, the marketing side in favor of being very committed to their writing and hoping to get an agent. In other words being passive in the face of what in any other industry would be considered perhaps unrealistic. I think talent is not to be underestimated. It’s why…(Watch the video interview on Youtube here).


Gary W. Goldstein has produced some of Hollywood’s biggest box-office hits (Pretty Woman, Under Siege, The Mothman Prophecies and more), generating well over One Billion Dollars in worldwide revenue, receiving multiple Academy Award nominations, People’s Choice Awards, a Golden Globe and other honors. Before moving to Los Angeles, Gary practiced as an attorney in San Francisco. He later served as president of two divisions of IAM.com, an internet entertainment company successfully funded at $50MM. Gary’s passion as a storyteller goes beyond producing the work of gifted screenwriters. He’s committed to sharing with everyone who desires real success and enduring careers as a creative professional his smart, simple strategies that magically transform talent into business success more rapidly and with greater ease. Gary’s spoken at TEDx La Jolla, been published by the Huffington Post, and was a contributing author for the Napoleon Hill Foundation’s newest publication “Stickability”. Gary also regularly speaks to creative audiences and has given talks at American Film Institute, UCLA, Emerson College, De Anza College, the Dallas Screenwriters Association, the Great American Pitchfest and beyond. Gary’s latest endeavor includes CreativeEdge.com where he helps creative professionals have their voices heard, their stories told, and to turn their talents into a career. 












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