Film Courage: What are the top five things a filmmaker should look for in a distributor?
Jeff Deverett, Film Producer, Entrepreneur, Writer, Director: First one, I would say for any business deal that is really, really hard to gauge is honesty. How do you gauge honesty? How do you gauge that in a partner? How do you gauge that in a friend…in anybody? If would be great if there was an honesty test, but honesty is the most important thing, trust/honesty. You just want to do business with people who you can trust and who you think will be honest with you. Sometimes you would gauge it through reputation, you might ask other filmmakers how they did. You can say to the distributor Who else did you distribute for? Can you give me some references from other filmmakers? Of course they will give you the ones that went well not the ones that were mad at them…(Watch the video interview on Youtube here).
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