Film Courage: Red flags of a film distribution deal?
Mark Heidelberger, producer: Red flags of a distribution deal? You saved one of the toughest [questions] for last.
Film Courage: Sorry.
Mark: Actually maybe not. So a lot of the pictures I do are home entertainment titles. They are not necessarily pictures that will go to theatrical. If they do, they’ll go limited theatrical.
And I think a lot of times when I look at a contract, I’m looking at the marketing and how much they are saying the marketing is going to cost. A lot of the distributors that I try to avoid are these guys that put in the contracts that well they’re going to spend $50,000 or $75,000 or $100,000 on P&A [Prints and Advertising] and Marketing. And I’m like Well what exactly are you going to spend that money on? Because to get the guy (the average guy) just walking down the street to see your movie, like you need 5 million dollars minimum. I mean you need huge amount of P&A just to get that random guy walking down the street to even know what your movie is. The amount of…(Watch the video interview on Youtube here).
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