Houston Howard, Transmedia Author/Speaker: I think the new business model for creators is a business model to attack the market with IP attack the market with IP.
Film Courage: What is the business model for filmmakers today?
Houston: The business model for filmmakers today, it’s a complicated question because the question could be What should be the business model for filmmakers today? What is the model for filmmakers today I think still sits wholly in that traditional model of I’ve got to go to the studio and I got to option my script and go through the development process and go through that whole thing. There’s the whole traditional side of the business that’s still moving along but now on the outside of the studio system then you’re looking at a different business model that is more IP [intellectual property] focused and I think if you really study the market and understand the way the market works it’s about how do you launch and grow IP? This is not a new concept because we’ve known for decades that everything that we see on TV is always based on a book and even the stuff that we know is the most original, we think is the most original stuff we’ve ever considered and we love the originality of this limited series or this interesting film…(Watch the video interview on Youtube here).
Special thanks to The LA Film School for allowing us to film this video interview on their campus.
BIO:
Houston Howard is a professor, producer, author, speaker and thought leader in the entertainment and branding communities because of his unique and proprietary transmedia approach to story. Houston has written several books about transmedia including Make Your Story Really Stinkin’ Big and You’re Gonna Need a Bigger Story. He had advised companies such as Mattel, Disney Imagineering, ABC, CBS, Reliance Media Works, West Coast Customs, Samuel Goldwyn Films and Harper Collins Publishing, as well as designing a number of transmedia-focused projects for Fox, the CW, TNT, Slinky and the writers of Toy Story, Houston has an impressive amount of of experience designing projects that are primed for the 21st Century. He is Chief Storyteller and Co-Founder of One 3 Creative.
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BUY THE BOOK – YOU’RE GONNA NEED A BIGGER STORY
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