[Watch the video interview on YouTube here]
Film Courage: What is it that 99% of filmmakers don’t understand about distribution?
Zac Reeder, Owner of Lucky 27 Media/Producer’s Rep, Distribution and Financing Consultant: That’s a good question. I think distribution is hard because as a filmmaker who hasn’t come from this business, you don’t have a lot of information available to you in terms of it’s not like the stock market where you can just look through the financials of companies and see what’s happening and get real case studies of individual films that are just like yours and how they’ve done.
Because I think a lot of people would be shocked, if they saw the real numbers.
If you had a list of every movie that was made last year, what kind of distribution it got, what kind of sales it had, and where they’re sitting right now, you would probably be shocked because so many of the films just don’t get meaningful distribution.
So I think the 99% think they’re different, their film is different, their story is different, and they have the one that’s going to break through.
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That’s what drives dreamers. I mean, that’s great and some of them will break through. Some of them will make a film that just becomes one of the unicorns and blows up.
But a lot of people assume that they are making a unicorn and they haven’t really put the work into exploring distribution and the actual financial models and how things work and what the sales numbers are realistic for their film.
They go out and just kind of blindly go in and make the film and then hope making a film…(Watch the video interview on YouTube here).
About:
Zac Reeder is an Emmy-nominated producer and seasoned media executive with leadership roles at Netflix, Hallmark, and MarVista. Now as a producer’s rep and distribution/financing consultant, he helps independent film and TV producers secure deals, maximize exposure, and navigate the evolving media landscape through his company, Lucky 27 Media. His website is Lucky27 (dot) com.
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New book from Film Courage! – See it on Payhip here
New book from Film Courage! – See it on Payhip here
