[Watch the video interview on YouTube here]
Film Courage: What excites you about marketing?
Jon Reiss, Filmmaker, Author, and Media Strategist: I think what excites me about marketing is that to me marketing is about connecting with an audience and connecting a film to an audience.
From my perspective, because I mostly work with filmmakers, and so it’s the crucial thing when you’ve made a film getting people to see it and it’s also within marketing and distribution which are usually linked together for obvious reasons.
People complain about distribution. Actually to me distribution is relatively easy and has been for some time.
Now it’s marketing that’s hard. The hardest thing is that we’re in an age of abundance. There’s all kinds of content plus other things for people to engage with. You as a filmmaker or as an artist or any person (entrepreneur) you have to break through that noise that people are surrounded by every day and and the key thing about that…(Watch the video interview on YouTube here).
BUY THE BOOK – THINK OUTSIDE THE BOX OFFICE: The Ultimate Guide to Film Distribution and Marketing for the Digital Era
About:
Jon Reiss is a critically acclaimed filmmaker, author, and media strategist. His experience releasing his documentary feature, Bomb It, with a hybrid strategy was the inspiration for writing Think Outside the Box Office, the first step-by-step guide for filmmakers to distribute and market their films. He has given workshops and spoken at conferences and festivals throughout the world. Jon has worked with numerous filmmakers, companies and organizations that are looking to connect with audiences and distribute their work in the digital landscape. Jon Reiss invented the concept of the Producer of Marketing and Distribution (PMD) which has become a new crew position in independent film. He has worked with and consulted for Paramount Pictures, Screen Australia, Film Independent, Creative Scotland, The South Australian Film Corporation and numerous film schools and festivals. He the year-round distribution and marketing lab leader at the IFP Filmmaker Labs. Reiss also contributes to Filmmaker Magazine, Huffington Post, Indiewire, Screen Daily, Moviemaker Magazine and other publications. Jon Reiss got his start in filmmaking and distribution at the infamous San Francisco documentary collective Target Video. Reiss not only shot seminal bands such as Black Flag, Iggy Pop, Throbbing Gristle, The Cramps, TSOL but was one of the first – if not the first person to conceptualize and execute video tours throughout Europe, carting 500 lbs of video deck and projector in a VW Bus across 15,000 miles.
CONNECT WITH JON REISS
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