[Watch the video interview on Youtube here]
Jon Reiss, Filmmaker, Author, and Media Strategist: Here we are on AI. Okay, so AI here’s the thing. I’ve written a little bit about this. I am a Luddite, a proud Luddite I would say. But Luddites were not against technology. Luddites were against how technology and how corporate power was using technology to demean labor. I don’t want to drag into the Luddite thing too much but it’s having a recognition as a laborer and how technology interacts with you in a sense or how you interact with technology.
I’m all for technological advances. You have a DSLR there. We’re recording this video podcast here which is going to be on a platform which educates people which didn’t exist 15-20 years ago.
YouTube has educated many people about many different kinds of things, not just YouTube but many, there’s all these wonders of technology. Clearly technology has not only democratized film production but also film distribution and marketing, that’s a given and AI is an extension of that.
I see a lot of filmmakers embracing AI because filmmaking is expensive, there’s less money, we need to be sustainable so we have to use these new technologies to help us in our quest to make films for a better price and hopefully make money from it or be…(Watch the video interview on Youtube here).
BUY THE BOOK – THINK OUTSIDE THE BOX OFFICE: The Ultimate Guide to Film Distribution and Marketing for the Digital Era
About:
Jon Reiss is a critically acclaimed filmmaker, author, and media strategist. His experience releasing his documentary feature, Bomb It, with a hybrid strategy was the inspiration for writing Think Outside the Box Office, the first step-by-step guide for filmmakers to distribute and market their films. He has given workshops and spoken at conferences and festivals throughout the world. Jon has worked with numerous filmmakers, companies and organizations that are looking to connect with audiences and distribute their work in the digital landscape. Jon Reiss invented the concept of the Producer of Marketing and Distribution (PMD) which has become a new crew position in independent film. He has worked with and consulted for Paramount Pictures, Screen Australia, Film Independent, Creative Scotland, The South Australian Film Corporation and numerous film schools and festivals. He the year-round distribution and marketing lab leader at the IFP Filmmaker Labs. Reiss also contributes to Filmmaker Magazine, Huffington Post, Indiewire, Screen Daily, Moviemaker Magazine and other publications. Jon Reiss got his start in filmmaking and distribution at the infamous San Francisco documentary collective Target Video. Reiss not only shot seminal bands such as Black Flag, Iggy Pop, Throbbing Gristle, The Cramps, TSOL but was one of the first – if not the first person to conceptualize and execute video tours throughout Europe, carting 500 lbs of video deck and projector in a VW Bus across 15,000 miles.
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