[Watch the video interview on Youtube here]
Film Courage: What if an artist comes to you and is frustrated that they’re underpaid? They know what their intention is in terms of the art that they want to put out there (the message) but they feel like their work is not valued monetarily?
Artist, Writer, and Board Certified Coach for Artists & Creatives, Sasha Patpatia: It’s important to make a distinction in your creative process between who you’re creating for, is it yourself or your audience? When you’re creating for an audience there’s a collaboration at play and it’s not entirely for you and that’s okay.
When you’re creating for yourself and you’re digging deep and getting this message out, maybe it will touch one or two people (hopefully more), maybe that’s the reach it has, but you created it from your soul and for yourself. Those are two separate but parallel processes and both can exist in your process. You can want to be a multi-millionaire artist, whatever your medium is, yet also have your private life as an artist. Not everything is for the market and not everything is for you. It’s about finding that balance.
Film Courage: You just actually triggered I think Gene Simmons from KISS, he’s an artist, he does paintings and then he’s Gene Simmons from KISS.
Sasha: Beautiful, I love that.
Film Courage: When we put something out in the world that we want an audience to look at, they determine the value, they determine the worth in the marketplace?
Sasha: The audience? I think there’s a lot that goes into determining value I can speak to, for example the music business. I worked years at record labels and at different areas of the music business and there’s a lot of detail that goes into determining the value. It’s gotten muddy with streaming and it’s gotten contentious with obviously AI. There’s a lot of shifts. Throughout the history of music, there’s always been shifts in technology and shifts in time.
Film Courage: Napster?
Sasha: Exactly, LimeWire. A record label will tell you what it’s worth based off of sound scan or media base, based off of radio plays based off of their hard numbers. I don’t think that value can just be determined by one thing. You’re choosing when you sign to a record label, we’re just using this example, to participate in their measurement of value and success. That’s a choice you make as an artist. There are many different ways. Then you have cases like Chance The Rapper who’s anti-label and who’s incredibly popular and he’s professionally successful and he chose a different path than that. He wanted more creative control and financial control over his art. There’s no right or wrong choice but in my opinion Chance The Rapper chose his value, chose to determine…(Watch the video interview on Youtube here).
About:
Sasha Patpatia is a multidisciplinary artist, writer, and board certified coach for artists & creatives. She loves to be around and support the growth of talent, professionalism and people creating beauty for this world. Growing up as a musician, Sasha closely documented her local music scene colleagues through creative writing which led to her first professional opportunity as a freelance music journalist while in College. Upon graduation she segued into artist marketing and national sales roles within independent outfits and major labels in Los Angeles. Drawn to the mysterious and visionary minds of high achieving artists, she worked alongside an elite team of A-list film composers, managing day-to-day business affairs and assembling talented teams of musicians and producers. In working closely with commercially established creatives, she saw that there is a clear discernment between how commercially successful work and personally meaningful work are not always in alignment. With a mission to participate in the arts community in a radically different way than the status quo, Sasha discovered the skill of Coaching and became professionally trained and certified in this new field. Through coaching, Sasha is able to partner with artists and other inspired souls to support them in taking their art and business to the next level. Sasha’s coaching and consulting agency, True Vision Studios, offers bespoke partnership opportunities that enable individuals and creative teams to move past confusion or fear, and into bold, uninhibited productivity. Sasha believes that creative suffering inhibits creativity and produces more angst than art. It takes an immense amount of courage, collaborative support, and the audacity to respect & follow one’s own ideas to realize true creative achievement.
CONNECT WITH SASHA PATPATIA
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