[Watch the video interview on Youtube here]
Film Courage: What’s the difference between story and information?
John Bucher, Writer and Narrative Consultant: Information allows us to construct a lens for seeing the world. Story allows us to experience the world. Information is processed in a certain part of our brain that deals with logic. Story is processed in a part of our brain that deals with emotions with feelings and as much as we would like to think that we make decisions in life based on information, I would suggest we make decisions in life based on feelings, based on emotion and then we go looking for evidence to support those things.
If we think about what drives human decision making I believe story is much more active in our decision-making process of moving through the world than information. I may have all the good information in the world about something but if my gut tells me Do this, I usually am going to listen to my gut.
In the same way I’ve seen a lot of wonderful documentary stories that provide me information about certain ways I should eat, certain ways I should exercise, certain ways that I should live and I’m compelled by that information but rarely has it ever caused me to change my behavior. A good story that has caused me to change my behavior before I’ve been compelled by…(Watch the video interview on Youtube here).
About:
John Bucher is a mythologist, storyteller, and writer based out of Hollywood, California. He serves as Executive Director for the Joseph Campbell Foundation and is an author, podcaster, and speaker. He has worked with government and cultural leaders around the world as well as organizations such as HBO, DC Comics, The History Channel, A24 Films, Atlas Obscura, and The John Maxwell Leadership Foundation. He has served as a producer, consultant, and writer for numerous film, television, and Virtual Reality projects. He is the author of six books including the best-selling Storytelling for Virtual Reality, named by BookAuthority as one of the best storytelling books of all time. John has worked with New York Times Best Selling authors, YouTube influencers with followings of more than 2 million, Eisner winners, Emmy winners, Academy Award nominees, and cast members from Saturday Night Live. He holds a PhD in Mythology & Depth Psychology and has spoken on 6 continents about using the power of story and myth to reframe how individuals, organizations, cultures, and nations believe and behave.
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