Film Courage: Can you explain why a movie does not make business sense?
Houston Howard, Transmedia Author/Speaker: It’s such an interesting question and an interesting model when you talk about the movie industry and the film industry and the reason. It’s interesting because Hollywood’s always existed in this bubble because it was always so difficult to be able to create entertainment and technology wasn’t democratized so not a lot of people could make entertainment. Whenever entertainment was made, whenever a film was made it was a very special rare thing and a lot of that defied the rules of economics in the rest of the world. Now it seems that in a commoditized market there’s so much content that when you look at just the business of filmmaking it doesn’t make a lot of sense to a lot of people. If you go out and talk to a lot of investors they’ll tell you that the economics of the industry just doesn’t make sense for them where you put up a lot of money in especially say like a independent film venture you put a lot of money in up front you don’t see any return for a long time. There’s no incubation model that you see out of Silicon Valley or even just a startup business. It’s a big crazy roll of the dice you put a lot of money in and just hope and pray that a bunch of people show up on the same weekend. If they show up on the first two weekends at least you maybe get your money back but if you don’t then you lose it all and it’s just a high risk venture especially in a commoditized market where…(Watch the video interview on Youtube here).
Special thanks to The LA Film School for allowing us to film this video interview on their campus.
BIO:
Houston Howard is a professor, producer, author, speaker and thought leader in the entertainment and branding communities because of his unique and proprietary transmedia approach to story. Houston has written several books about transmedia including Make Your Story Really Stinkin’ Big and You’re Gonna Need a Bigger Story. He had advised companies such as Mattel, Disney Imagineering, ABC, CBS, Reliance Media Works, West Coast Customs, Samuel Goldwyn Films and Harper Collins Publishing, as well as designing a number of transmedia-focused projects for Fox, the CW, TNT, Slinky and the writers of Toy Story, Houston has an impressive amount of of experience designing projects that are primed for the 21st Century. He is Chief Storyteller and Co-Founder of One 3 Creative.
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