Houston Howard, Transmedia Author/Speaker: And that’s fun right but that’s not the big takeaway. The big takeaway is what are they doing like think of that, think about what they’re doing.
Film Courage: What can filmmakers learn from the Pixar theory?
Houston: I think what filmmakers can learn from the Pixar theory is just how fans think and for people that don’t know the Pixar theory, it is the unofficial fan theory that all the Pixar movies exist in one narrative universe and they’re all connected in crazy ways. The official line from Pixar is that all these things are disconnected and they don’t have anything to do with each other but fans they’ve constructed their own crazy interconnected universe. What filmmakers can learn from that is that innately fans love connection, they love things to cross over, they love the one story that they love to connect with the other story that they love. They desire this and if they don’t see a connection they will figure out how there is a connection and if you look at fan theories not just the Pixar theory but just like any fan theories they are fun and interesting but it shows that the psychology and the mentality of the modern fandom that they crave connection. You look at something like the fact that if you watch episode one of Star Wars in the galactic senate scene there’s a pod of aliens that are all ETs which means…(Watch the video interview on Youtube here).
Special thanks to The LA Film School for allowing us to film this video interview on their campus.
BIO:
Houston Howard is a professor, producer, author, speaker and thought leader in the entertainment and branding communities because of his unique and proprietary transmedia approach to story. Houston has written several books about transmedia including Make Your Story Really Stinkin’ Big and You’re Gonna Need a Bigger Story. He had advised companies such as Mattel, Disney Imagineering, ABC, CBS, Reliance Media Works, West Coast Customs, Samuel Goldwyn Films and Harper Collins Publishing, as well as designing a number of transmedia-focused projects for Fox, the CW, TNT, Slinky and the writers of Toy Story, Houston has an impressive amount of of experience designing projects that are primed for the 21st Century. He is Chief Storyteller and Co-Founder of One 3 Creative.
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