'IT'S NOT MARKETING YOUR WORK, IT'S OFFERING YOUR WORK' BY ADAM LEIPZIG
(Watch the video here)
Publisher of Cultural Weekly and Former President of National Geographic Films Adam Leipzig believes the line between selling, marketing, and success in the creative community is a blurry line. He says sometimes artists are criticized within the artists community for marketing too much which is something we have to overcome. He thinks 90% of an artist's success can be attributed to offering the work, not in the marketing of the work.