Former President of National Geographic Films and Publisher of Cultural Weekly Adam Leipzig shares his advice on how unknown artists can break through into mainstream consciousness. First thing he suggests is better movie titles that declare what they are and make people want to see them. He then encourages unknown artists to conceptually do something loud unique to their project. He states that the parameters for success must be defined and in many cases brought down to an achievable level. Lastly he informs us that on an annual basis 85% of movie theater seats are empty.