Film Courage: How does a filmmaker know how much to spend in order to get their money back?
Jeff Deverett, Film Producer, Entrepreneur, Writer, Director: Great question. This is where filmmakers get upset with distributors because they usually get screwed by distributors, that’s the truth because distribution is a whole different business mindset. They don’t have the sensitivity to filmmakers. But distributors do serve a very good function in the industry. I mean they do know how much a movie is worth, where to monetize it, where to sell it and they have a pretty good idea how much they’re going to get for it. The best way to sort of find out what the range will be, will be through a distributor. Now there are sales agents who do these forecasts for you. They give you these ranges. Most indie films when they are trying to get financed they will get a sales agent to do a range. I’ve seen so many of them. I don’t know if you’ve seen them but there is the low, the middle and the high. Sometimes there are five of them right? They’re forecasts based on other like films or comparisons. You have to be super careful that you’re comparing them to like films in the same…(Watch the video interview on Youtube here).
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