Branding And Filmmaking: What Filmmakers Should Know About Marketing by Ben Medina

Film Courage: Having been in advertising/marketing world, working for this Tequila company, you’ve been in LA, you’ve traveled, do you think filmmakers should have their own marketing plan, their own brand? Not just for their films but for themselves?

Ben Medina, ECCO Movie Writer/Director: One hundred percent. One hundred percent.

*Filmmakers need to think about marketing.

*They need to think about the brand of their product.

*They need to think about who is going to buy their product?

*Who is going to watch their movie?

There is this relationship that you have to build and it doesn’t come right away because if you’ve never marketed anything before it’s like two different parts of your brain. You have to look at it like why would someone choose to watch…(Watch the video interview on Youtube here).

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