Where Creators Go Wrong With Story by Houston Howard

Marcus Swanson, Filmmaker/LA Film School StudentYou spoke in the beginning about the rapid change in the industry causing problems. I wanted to know if you think students should try to keep up-to-date on things they’ve previously learned if by the time they graduate it will already be kind of evolved?

Marcus Swanson (left) and Sherrod Sloan (right) — 
Film By Bros.

Houston Howard, Transmedia Author/Instructor100%. Everything changes so fast that now it’s incumbent upon all creators (not just students but professionals) that have been in the industry awhile, giving the typical 30-year screenwriter that has seen and done it all, they find it difficult to really want to stay on top because students naturally because of the generation they’ve grown up multi-platform and they naturally learned all the new platforms and learned all the new stuff. But I think now we live in an oversaturated, crazy, technologically advanced time that really if you want to stay relevant you need to figure out how to utilize and maximize and leverage the new platforms and the new touch points of the methodology that audiences are using every single day. And it’s not necessarily because the theater is going away or Netflix is ensuring that everything streams, it’s not necessarily that. I alway put it in reference to the audience. And if you understand your audience and you can design to the audience, then you are going to be a better creator…(Watch the video on Youtube here).


Special thanks to The LA Film School for allowing us to film this video interview on their campus.

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