J.Y. Chun, actress-filmmaker, turns to the internet to raise funds for a new indie film.
Independent actor-filmmaker J.Y. Chun will launch an online fundraising campaign for her unusual film, Cover, about a wig-wearing, persona-swapping girl. As for all filmmakers, funding poses one of the greatest challenges in the entire filmmaking process. And crowdfunding platforms like Kickstarter offer creators a chance to take control—though not without risk.
The team behind Cover aims to raise $10K in 30 days. Cover is an indie film produced by Chun and Marcel Simoneau, Brooklyn-based actor and filmmaker. In addition to acting, Chun also wrote and directed the film, highlighting the growing strength of female figures in the industry. In light of recent events, a more acute awareness of the gender gap seems to compel the need to support platforms for all voices.
Unlike other platforms like Indiegogo or Seed&Spark, Kickstarter uses an all-or-nothing approach. If the funding goal is not reached within the given timeframe (usually 30 days), the project receives no pledges made. What most people do not talk about is the difficulty in leading a successful campaign, and that the odds are stacked up against you: the current rate of successfully meeting a goal is just 35.84%.
The rise of public-sector crowdfunding has enabled a diverse array of products—from the latest tech products to print magazines—to get on their feet. Films are no exception to this trend, as known industry figures like Spike Lee or Zach Braff have similarly turned to Kickstarter and collected over $1M for their most recent projects.
When asked about why she chose Kickstarter, Chun attributed its appeal to the “purpose of sharing creative work with an interested community and, of course, its scary but exciting all-or-nothing aspect. It’s been a lot of prep and research.” Having successfully raised over $5K for his short film with Kevin Corrigan and $10K for Le Village, Cover producer, Marcel Simoneau, is “confident the $10K benchmark is attainable.”
Cover is a unique mystery-drama about identity and its many faces. In a string of chance encounters, struggling sculptor F. Hemming (Tayo Cittadella) runs into Nana (J.Y. Chun) but fails to recognize her due to her various personas or “covers”. On a hunt for a piece of music that breaks his creative block, Hemming ends up following the mysterious pianist’s colorful trail.
Set to an entrancing soundtrack by The Dig founding member, Emile Mosseri, and with alluring wigs by Woon salon owner, Kevin Woon, the short film explores a more complex portrait of an individual’s personhood. The style of each wig embodies a specific facet of the character who we see speaking in various languages and assuming different personas.
Cover was shot in June 2017 in Brooklyn, NY and is currently in post-production. The campaign goal is $10K and if successfully funded, the film is set to release in December 2017. To learn more about the film, readers can visit the project’s website, Facebook, Twitter, or Instagram.
Check out the Kickstarter campaign here.
The campaign ends November 23rd, 2017.
Jeong yun Chun (writer-director, producer, actor) was born in Seoul and raised in Brooklyn. While majoring in Film Studies at Columbia University, Phi Beta Kappa, magna cum laude, she interned at production companies and with Suzana Peric (music editor of THE LORD OF THE RINGS, THE PIANIST, MOONRISE KINGDOM, etc). For her B.A. thesis on the visual language and musical landscape of Herzog’s NOSFERATU J.Y. won the 2014 Andrew Sarris Memorial Award for Film Criticism. In 2012 and 2013 she received the German Consular Book Award. In 2009 she won the Phillips Exeter Concerto Competition for Rachmaninov’s 2nd, and in 2008 the Lamont Younger Poets’ Award. Her last performance was in Multistages’ The Future is Female Festival.
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