When A Screenwriter Sells Out by Scott Kirkpatrick
Film Courage: Just as products today are…you know Big Data tells people who their users are, down to how they are consuming media, who this person is, their age and other demographics, income, all of that. How much should someone know the audience for their film? How much do they really study and shrink it down such as “Oh, it’s going to be a person in this age range, this income bracket, watching it on their home television set, it’s going to be during the Holidays, etc.”
Scott Kirkpatrick: The truth to that…and it’s great that you’re bringing that up, that’s not…a newbie writer or a newbie producer and a hopeful director, that’s a component that they don’t have to worry about as much. That is where it falls more into my role or our role into the distribution world. We know those answers. We know the audience that we’re selling to. We’re not directly selling to an audience-audience, people actually buying the movies on iTunes. We’re selling to the company in between that is placing that movie there, that’s making it available to audiences. They tell us what we need and then we kind of create content that is going to deliver to that and through that source.
A television channel is that. It’s a platform that reaches audiences. They know what their audience likes. They know all the metrics and details of that audience. They tell us what they need. So we know what’s needed. What we need from a writer is to know…(Watch the video on Youtube here).
About Scott Kirkpatrick:
Scott is the author of the book Writing for the Green Light: How to Make Your Script the One Hollywood Notices and is the Senior Vice President of North & South American business development, sales and global digital strategy for the London-based distributor DRG. Previously, Kirkpatrick served as Executive Director of Distribution for MarVista Entertainment, a Los Angeles-based production and distribution company that produces original TV movies and has managed international TV deals on major franchises including Mighty Morphin Power Rangers. Before shifting to the distribution side of the industry, Kirkpatrick worked behind the scenes on major studio productions, including Talladega Nights: The Balled of Ricky Bobby. Kirkpatrick has also produced and directed TV series and feature films including Eye for an Eye, Muslims in America and Roadside Massacre.
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