Filmmakers Joke Fincioen & Biagio Messina (MTV’s Caged, Dying To Do Letterman) give us their take on what it really takes to create a powerful pitch video. They believe the work doesn’t begin with the pitch video, but rather in creating goodwill within your community first. In their case they began a blog two years prior, sharing as much useful information as they could. The point is to give a lot so that in your heart you know it is okay to ask. From there they suggest watching as many successful pitch videos as you can and studying them to see what works and why. Use that information to help you script an outline for your video. After you have shot your video they encourage you to get feedback and polish it over and over again. They believe your pitch video is a big deal and that it is your responsibility to make it the best it can be.
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Filmmakers Joke Fincioen & Biagio Messina (MTV’s Caged, Dying To Do Letterman) tell us that a powerful pitch video begins with honesty and passion. They say if you care enough to put your blood, sweat and tears into making your project then you should care enough to tell people why. They advise against copying other campaign videos. They do advocate testimonials and social proof as a way to show that you are not the only one who cares about your project.