3 Benefits of Building Your Own Platform
Successful creatives—authors, speakers, musicians, and even comedians—must possess two strategic assets: a compelling product and a meaningful platform. While the former is essential, it is not enough. Without a meaningful platform, you simply can’t get the attention your product, your brand, or your cause needs to succeed.
Think of it like this: If content is king, platform is queen. You can not build a personal media empire without the help of both monarchs.
What is a platform?
with your existing and potential fans.
It might include a blog, your Twitter and Facebook accounts, an online video show, or podcast. It may also include your personal appearances as a public speaker, musician, or entertainer. It might even include traditional media like a newspaper column, magazine articles, or radio show. It most likely will include a combination of all these items.
I am writing a book on this topic right now, based on what I have learned in working in the book publishing industry over the last thirty years. (I was also an artist manager for about three years.) In addition, ….
For more on this article, please visit Michael Hyatt’s site www.MichaelHyatt.com.
© 2011, Michael S. Hyatt. All rights reserved. Originally published at www.michaelhyatt.com
Michael S. Hyatt is the Chairman of Thomas Nelson Publishers, the largest Christian publishing company in the world and the seventh largest trade book publishing company in the U.S. Read more about Michael S. Hyatt here.
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